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Savannah

McKinney

 

simckinneypr@gmail.com

662.416.2230

Experience

 

Marketing and E-Commerce Specialist | MantelCraft
October 2015-Present
 
  • Manage, update, and customize company websites through BigCommerce

  • Develop and implement a strategic online marketing plan 

  • Design and monitor email campaigns through MailChimp

  • Create and design all graphic materials for advertising and marketing purposes

  • Oversee customer relations and implement creative communication strategies

 

 

 

Communications Director | Tennessee Valley Art Association
September 2014-October 2015
 
TVAA is the largest multi-disciplinary arts organziation in the tri-state area, overseeing all programming and education initiatives for visual and performing arts through the Tennessee Valley Museum of art and the historic Ritz Theatre
 
  • Updated and maintained company website and all social media outlets

  • Organized and managed all event and program communications

  • Managed member and media relations

  • Manage all written communications, media releases, advertisements, and monitor media hits

 

 

 

Sales Associate | American Eagle Outfitters
March 2012 - November 2015
 
  • Assisted customers with purchase decisions

  • Organized and managed customer loyalty programs

  • Assisted management in leading shifts and promoting store brand

 

 

 

Teller | Bank Independent
July 2013-October 2014
 
  • Provided customers with basic financial advice and services

  • Assisted the marketing department in promoting products and services

 

 

 

Public Relations Intern | Tennessee Valley Art Association
May 2014-August 2014
 
  • Organized press clippings, monitored media hits, and assisted in designing event materials

  • Wrote news releases, advertisements, PSAs and edited copy material

 

 

 

 

Public Relations Intern | United Way of Northwest Alabama

​May 2013 - August 2013

 

  • Coordinated calendar, meetings and special project

  • Updated the company website and created a blog

  • Established a presence on various social media outlets and managed those profiles

  • Wrote press releases, brochures and fliers for various events. 

 

 

 

Patient Care Assistant | Shoals Hospital

​May 2011- February 2013

 

  • ​Assisted patients with daily needs and created a comfortable healing environment

Involvement & Achievements

2014-2015 Alabama Public Relations Student of the Year

2014-2015 University of North Alabama Public Relations Student of the Year

Public Relations Individuals Dedicated to Excellence,  UNA Chapter President

North Alabama Public Relations Council of Alabama, Member

Southern Public Relations Federation, Member

Public Relations Student Society of America, UNA Chapter President

UNA Honors Program, Member

Honors Student Organization, Member

Phi Kappa Phi Honor Society, Member

Phi Eta Sigma Honor Society, Member

Alpha Lambda Delta Honor Society, Member

Lambda Pi Eta Honor Society, Member

Dean’s List, Fall 2011-Fall 2014

United Way, Volunteer

 

Skills

 

Adobe Creative Suite  

E-Commerce

Email Marketing

Media Writing

Social Media:

     Twitter

     Instagram

     Facebook

     Tumblr

     Pinterest

     WordPress

     LinkedIn

Study
Abroad

 

China | Summer 2014

 

New Zealand | Summer 2015

          Trip Advisor

 

Education
 
University of North Alabama
 
Bachelor of Science
Mass Communication
Public Relations
 
Minor: Marketing
GPA: 3.94 / 4.0
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